GirlGuiding North West England  ·  The Serengeti, Tanzania

Born To Represent. Raised To Roar.

Eleanor. 13 years old. Littleborough, Greater Manchester. One of fifteen girls chosen from one thousand. And she's just getting started.

Sponsor Eleanor Her Story
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13
Years Old
15
Girls Selected
1,000
Who Applied
£3,000
Target to Raise

Who She Is

Meet Eleanor

Eleanor is thirteen years old, from Littleborough in Greater Manchester — a girl who has grown up choosing the harder path every single time, and making it look effortless.

An award-winning dancer since the age of four, she competes nationally across Hip Hop, Commercial, Latin and Contemporary — holding IDTA Gold Bars and more first, second and third-place finishes than she has shelf space for. She trains, she performs, she competes. And then she hikes the Pennines at the weekend.

Because Eleanor is also an outdoors obsessive. Rainbows, Brownies, Girl Guides — the guiding family has been part of her whole life. She loves wildlife with an uncontainable enthusiasm: two pet ducks, a fascination for the natural world that most adults couldn't match, and a deep connection to the ocean and the open countryside. She is, in every sense, a girl built for adventure.

She also carries something in her blood that connects her to this journey in ways that go beyond Girl Guides. Her late grandad — deeply missed — was a long-standing Melvin Jones Award winner with Lions Club International: the highest honour a Lion can receive. Her grandma is a Lion to this day, and a Melvin Jones Award winner in her own right. The lions in Eleanor's family didn't just roar. They led.

And her dad? Twenty-three years ago he stood on the slopes of Kilimanjaro, looking out at the same continent Eleanor is now heading to. Some journeys are inherited. This one is hers to own.

🦁  Lion Legacy
Eleanor's grandad was a Melvin Jones Award winner — Lions Club International's highest honour. Her grandma is a Lion and MJA winner to this day. The pride runs deep. And now Eleanor is taking it to the actual Serengeti.
💃  Award-Winning Dancer
National competitor since age four. Hip Hop, Commercial, Latin and Contemporary. IDTA Gold Bars, multiple national titles. She doesn't just perform — she wins.
🏕️  Born For The Outdoors
Rainbows, Brownies, Girl Guides. Pennine hiker. Wildlife lover. Duck keeper. Eleanor has always known the best things happen outside, and far from comfortable.
🌍  A Family Connection to Tanzania
Her dad climbed Kilimanjaro 23 years ago. Tanzania has already shaped this family once. Eleanor is going back to write the next chapter.

The Selection

Born To Represent

This isn't a trip you sign up for. It's a trip you earn.

The International Girl Guide Serengeti placement opened to girls across the United Kingdom. One thousand applied. Fifteen were selected. Eleanor is one of them — representing GirlGuiding North West England on the world stage.

Getting here wasn't straightforward. Eleanor went through multiple application stages, including two offsite camping weekends with practical challenges and assessed tests — designed to evaluate skill, character and resilience under real conditions, not classroom conditions. She didn't just pass. She was chosen.

Representing Greater Manchester. Representing North West England. Representing every girl who was told the shortlist was too short for her.

Stage One
Initial written application — competitive, national, 1,000 girls across the UK
Stage Two
First offsite camping weekend — assessed practical challenges and skills tests under field conditions
Stage Three
Second offsite camping weekend — final assessment; character, resilience, teamwork
Selected
Eleanor confirmed: 1 of 15 girls chosen from across the United Kingdom to represent GirlGuiding internationally
The Final Challenge
Raise £3,000 independently — every penny going to the GirlGuiding International Impact Fund — and then go and live it
ROAR

The Spirit

Raised To Roar

"Raised To Roar" isn't a slogan. It's a philosophy — and it's Eleanor's.

It's about not being held back. Not being boxed in. Not being told what you can and can't do, can and can't be. Eleanor is a girl who competes for gold at national level and keeps ducks. Who holds IDTA Gold Bars and collects snails. Who represents her region on a world stage and quietly loves simple things.

She isn't taking this message to the Serengeti just for herself. She's taking it for every girl who has ever been told she's too much, or not enough. In Tanzania, she'll meet girls from very different lives, very different circumstances — with the same need to be seen, to be heard, to be brave.

That's what Eleanor carries with her. That's what she's roaring about.

"Not held back. Not labelled. Not controlled. Just Eleanor — going where she was always headed."

The lion imagery that runs through Eleanor's story isn't accidental. Her grandad dedicated years to Lions Club International — an organisation built on service, courage and community. Her grandma leads that legacy today. When Eleanor stands in the Serengeti, she'll carry their spirit, and her own. The granddaughter of Lions. Now among them.

How She's Getting There

Eleanor's Fundraising

💃
The Danceathon
Eleanor and her teammates are staging a full danceathon. Because if you're going to fundraise, you might as well make it a performance.
🥾
Sponsored Walks
She already hikes the Pennines for fun. Now she's asking you to sponsor her for it. Classic Eleanor.
🛒
Supermarket Packing
Old-fashioned, proper, sleeves-rolled-up community fundraising at the local supermarket. No shortcut she won't take the long way round on.
🥚
Duck Eggs
Eleanor keeps two pet ducks. Their eggs are for sale. This is, without question, the most Eleanor fundraising method possible — and we love it.
🧁
Bake Sales
Community bake sales — sugar, flour, and a thirteen-year-old with ambitions considerably larger than the venue.
✉️
More to Come
Eleanor doesn't stop. Watch this space — more events, more ideas, more ways to get involved as we build towards Tanzania. Follow along.

Corporate Partners

Join The Pride

Eleanor is carrying a flag to the Serengeti — literally. We're looking for 6 to 10 businesses whose logos go on that flag, and on the kit of a girl whose story is already turning heads. This is real exposure, with a real story, on a genuinely extraordinary stage.

Whether you're a Manchester brand with purpose, or a business that believes in young people doing remarkable things — there's a tier for you. And if you're Represent... well. Eleanor's story was built for you, and your brand was built for hers.

Most Visible · 1 Slot Only
The Pride
Lead Partner
£1,000+
Your brand. Eleanor's story. The Serengeti.
  • Primary logo on Eleanor's kit — worn throughout the expedition
  • Centre position on the flag that travels to Tanzania
  • Named Lead Sponsor across all press and social content
  • Dedicated spotlight post to our audience
  • Logo and link on this landing page (permanent)
  • Personal thank-you video from Eleanor, from Tanzania
  • Certificate of sponsorship
  • First right of refusal for future campaigns
Slots Available
Get In Touch
The Mane
Core Partner · 4 Slots
£500+
Carried to Tanzania. Seen by thousands.
  • Logo on Eleanor's kit — worn throughout the expedition
  • Named position on the Serengeti flag
  • Named in all sponsor social posts
  • Logo and link on this landing page
  • Personal acknowledgement from Eleanor
  • Certificate of sponsorship
Slots Available
Get In Touch
The Roar
Community Partner · 5 Slots
£250+
Your logo goes to Africa. Genuinely.
  • Logo on the Serengeti flag — Tanzania-bound
  • Named in sponsor acknowledgement posts
  • Logo and link on this landing page
  • Certificate of sponsorship
Slots Available
Get In Touch

"Got something different in mind? We want to hear it."

Sponsorships don't have to fit a tier. If you're thinking in-kind, product partnerships, or something creative — let's talk.

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